Notes
Slide Show
Outline
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Project Billings & Maintaining Positive Cash Flow
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Now open your wallet …
  • Take out the largest bill in your wallet
  • Put it in one of your pockets
  • Now don’t touch it for about 94 days
  • What does that cost you?
    • In real dollars?
    • In opportunity cost?
    • In other ways?
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Cash Flow …A Short Intro
  • Cash is King! …but what is cash?
  • Cash = checks, credit, accounts receivable


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Cash …So what do we need it for anyway?
  • Meeting normal day-to-day obligations of the company such as:
    • Paying hourly and salaried employees
    • Purchasing materials
    • Paying for overhead items: leases, advertising, utilities, speedboat …
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Any other uses for cash?
  • Precautionary reserve for unexpected situations or problems
  • Potential investment opportunities
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A rose by any name … Cash cycle, cash flow, operating cycle
  • A continuous cycle of events that take place in your firm which increase or decreases the cash balance of the business
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So what eats your cash?
  • Ex-spouse?  Kids? Hobbies?  (just kidding!)
  • How about these things:
    • Materials & inventory (gasp!)
    • Supplies
    • External services
    • Paying those accounts payable (AP) … do we really have to pay those suppliers (yes!)

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Okay, so how do we get more of that mean green?
  • Collect that money owed from customers
    • When you get those customers to pay up AR goes down and cash goes up
  • Get rid of that inventory – sell it off!
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So what’s the problem on the intake side of this pump?
  • Take a guess at the average pay cycle for the subcontracting industry…
  • How about 54 days
  • Is that what you signed on for?
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Well then, what’s the problem?
  • Failure to vigorously negotiate favorable payment terms in contracts
  • Contingent payment clauses
  • Lack of  well developed, pre-planned strategic project billing strategy
  • Failure to sell each monthly pay request
  • Failure to process the payment application
  • Cash sucking change orders
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Any other problems (as if those weren’t enough!)?
  • We’re terrified of making dad mad!
  • We don’t really recognize the cost to our firm of non-strategic cash flow management.
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Cash flow = Lifeblood
  • Cash flow planning is the key
    • How do you plan your cash flow now?
  • Should be part of the firm’s strategic financial management practices
  • Will ensure profitability & solvency
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Cash management:
Where’s the money?
  • Two goals in managing your firm’s cash:
    • Minimize the total cost of holding cash while maintaining sufficient liquidity
      • Okay, I’ll bite, what the heck does that mean?
    • Make the best use of the availability of cash
      • How?
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Three Components to Cash Management
  • Know what your firm’s cash usage looks like
    • Corporate
    • Project
  • Determine the firm’s optimal level of cash
  • Optimize the availability of the firm’s cash
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So what’s your current cash usage?
  • We need to determine how our firm is presently using cash
    • To do this we need to use the cash cycle and turnover
    • Cash cycle:  the amount of time between the point when the firm pays labor and purchases materials to the point it receives payment for those goods and services
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Cash cycle
  • The amount of time between the point when the firm pays for labor, materials, equipment … to the point where the account receivable from the sale of our services is collected
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What??
  • Cash cycle = Average age of inventory (we don’t have any) + Average collection period – Average payment period
  • For example:
    • We have no inventory
    • It takes 54 days to collect our monthly progress pmt
    • We pay our suppliers within 25 days
    • Cash cycle = 0 + 54 – 25 = 29 days
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Your turn…figure out your average cash cycle
  • Cash cycle = Average age of inventory (what’s the average age of your inventory in days?) + Average collection period (from our customers)– Average payment period (to our suppliers)
  • CC = I + CP – PP (all units are days)
  • Everybody have a number?
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So what does that mean?
  • It means our cash is tied up for 29 days on average (so tell me something I don’t already know!)
  • Why is this important?  This means you are in constant need of cash.
  • How much?
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Cash turnover
  • Cash turnover tells you how often this cash cycle occurs.  To maximize cash flow, you want turnover to be high.
  • Formula for cash turnover is:
    • Cash turnover = 360 days / Cash cycle
    • If our cycle is 29 days, then our turnover is about 12.4 times per year
    • So what?

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Your turn, again! Cash turnover
  • Your CT = 360/your CC
  • Okay, so what’d you come up with?
  • What does that mean?  (psst…high numbers are good!)
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Optimal levels of cash
  • We need cash to make payments as they come due and to have a margin of safety for unplanned events, so we need to determine our minimum operating cash (MOC)
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Minimum operating cash (MOC)
  • MOC = Total annual operating outlays / Cash turnover
  • For example:
    • If cash turnover is 12.4 times
    • If total annual operating outlays are $3 million
    • Then MOC is $242,935  ($3m/12.4)

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So what’s your MOC?
  • Your MOC = Your annual operating budget / your Cash Turnover (CT)
  • So what’d you come up with?
  • So what?  What does this mean?
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So what?
  • MOC says that in our example, the firm requires roughly $250,000 in cash as a minimum for each period (cash cycle).
  • If you have less than $250,000 on hand you will run short of cash – it’s time to arrange a bigger line of credit
  • If you have more than $250,000, you have a cash surplus and should consider investing it after allowing for a margin of safety
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So how did your calcs work out?
  • Any surprises?
  • Anyone find out that they ought to have more operating capital?
  • Anyone find out they have too much?
  • So?
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The PHCC Industry Borrows about 3x more than it should
  • Why?
  • How could we borrow less?
    • Change the variables
    • Cash Cycle = Inventory + Average Collection Period – Average Payment Period (to suppliers)
      • Want short CC
    •  Cash Turnover = 360/Cash Cycle
      • Want big CT
    • MOC = Annual operating budget / CT
      • Want small MOC

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Why does this matter?
  • Poor cash Flow is the #1 reason for contractor failure!
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If we has better cash flow, what sorts of things could you invest in?
  • Other jobs (high margin)
  • Financial instruments
  • There are contractors who make more money every year on their investments of retained earnings than they ever do on their contracts…hmmm!


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Any special challenges for contractor regarding cash flow?
  • Nature of the business
    • Significant lapse in time from project award, to incurring labor & material costs, to payment
  • Other factors include:
    • Retention
    • Subcontract vs. self-perform
    • Rent vs. buy equipment
    • Timeliness of payment by customer
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Working capital & current cash needs
  • Looking just at working capital and current cash needs doesn’t cut it in construction because it doesn’t show future cash flow needs
  • It also doesn’t show our ability to handle a cash flow interruption due to a problem on a project
  • Nor does it indicate future cash needs as a result of being awarded a new contract
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What we need … Excellent cash flow projections
  • Cash flow projection – the amount of cash necessary to handle the anticipated level of company operations, and when the cash will be needed?


  • How do you do this now?



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What is a cash flow projection?
  • A numerical plan which estimates the flow of cash in and cash out as the construction firm operates.
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Why prepare a cash projection?
  • To establish a line of credit at the bank before you need the money
    • Bankers don’t like surprises!
  • To identify cash traps ahead of time so that you can take action to avoid them
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How important is projecting cash flow?
  • Without cash you can’t pay your bills …if you can’t pay your bills, you’re bankrupt
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First step in maximizing cash flow – Forecasts!
  • Can’t have cash management without accurate forecasts
    • Alternative is the “big pot of money” approach
  • Two forecasts:
    • Realistic scenario (not best case)
    • Worst-case scenario
      • Contingency action plan Negotiating Tips for Improving Cash Flow
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Cash flow projections
  • Jobs in progress
    • Monthly cash flow projection
  • Jobs sold & booked, not started
    • Strategic cash flow planning, followed by projection
  • Jobs proposed
    • Weighted percentage of expected cash flow needs
  • The company’s ability to supply cash is determined by the combined cash flow of all projects at any point in time
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Preparing a cash flow projection
  • First, operating schedules must be prepared for each contract
    • When should you do this?
    • Who should do this?
    • Should you share this with anyone?
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Preparing a cash flow projection
  • Second, cash flow projections for all current and expected contracts should be prepared
  • Finally, a company-wide cash flow projection should be prepared  summarizing cash flow for all jobs
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Job operating schedule
  • Month-by-month analysis of anticipated contract production (how much work we’ll get done), progress billing, and revenue recognition for each contract
  • How do I develop this?
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Natural outcomes of the estimating process
  • Estimate
  • Schedule
  • Labor Tracking format
  • Cash flow projection
  • Do you do this on every job?
  • How tough would it be?
  • When you’re estimating do you think about the timing of labor, subcontracts, materials & eqp?
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Job operating schedule
  • Once the job operating schedule is prepared, the job cash flow projection can be completed
  • This projection indicates when costs incurred are expected to be paid and when progress billings are expected to be collected
  • Remember this isn’t Fantasyland … look at your payment history from the specific contractor on this project
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So which jobs do we do this for?
  • Every contract which you expect to expend resources or collect funds during the period you’re planning
  • This includes:
    • Current contracts
    • Anticipated work
    • Closed contracts with remaining receivable balances
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How often should I do this?
  • Every single month!
  • Why?
    • Reflect changes in:
      • Contract pricing (change orders)
      • Costs
      • Timing
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Forecasting Cash Flow Exercise
  • Let’s try it as a group!
  • Project – a small PHC project
    • Your contract = $150,000
    • Labor = 33% = $  49,500
    • Material = 23% = $  34,500
    • Equipment = 2% = $    3,000
    • Subcontracts = 13% $  19,500
    • Job Costs = 8% $  12,000
    • Gross Profit = 21% $  31,500
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How would you project cash flow in this were your project?
  • Assume an 8 week schedule
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Okay, where do I start?
  • Create a brief list of construction activities on this project?
    • What are they? Let’s list them…
  • Create a line item forecast of your actual costs
  • Create a schedule of values incorporating your general conditions costs and your markup as part of your construction activities


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Okay, then what?
  • Forecast cash in and cash out per week using these assumptions:
  • Progress billings are made at end of weeks 3 & 7
  • Payments are received 4 weeks after billings
  • Owner retains 10%, retention is paid end of week 14
  • Material costs are paid 2 weeks after work is performed
  • Labor costs, mobilization and general condition costs are paid one week after work is performed
  • Subs are “paid when paid,” less 10% retention
  • An equal amount of work is done each week


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Your job
  • Calculate & plot the weekly cash outflow, the weekly cash inflow and the weekly overdraft


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Next?
  • Strategize 3-4 ways to reduce the amount of negative cash flow
  • Manage changes in cash flow on project
    • What kinds of things cause changes in cash flow once the project is up and running?


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Managing cash flow changes
  • Change orders
  • Late payments
    • Cost of financing
  • Change in payment requirements/strategy with labor, vendors, and suppliers


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Wait a minute, let’s go through this procedure again:
  • Step #1 – From your estimate, create an allocated budget based on how you’re actually going to build the job
  • Step #2 – Create a labor tracking spreadsheet linking materials, equipment, tools, etc. to labor tasks
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Wait a minute, let’s go through this procedure again:
  • Step #3 – Create a schedule reflecting your allocations showing manpower and materials costs as integrated costs
  • Step #4 – Plot your anticipated cash usages on a cash flow chart
  • Step #5 – Replot cash usage anticipating some percentage level for change orders & slow payment
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Wait a minute, let’s go through this procedure again:
  • Step #6 – Then, and only then, create a Schedule of Values which will allow you to get positive & stay positive
  • Step #7 – During project, replot cash flow for each change that occurs showing costs and cash flow impacts
  • Step #8 – Track actual cash flow from accounting reports, and revise projection monthly for each job
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Then what?
  • Do this every month, for every job!
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Company-wide summary cash flow projection
  • Incorporates the net cash flows from all job cash flow projections along with anticipated indirect selling, general and administrative, and financing costs for the company
  • Why include these?
    • What’s it really cost you to work with each client?


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How often should I do a Summary cash flow statement?
  • Monthly, for a rolling year
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Okay, so now I have all this information, what do I do with it?
  • For each month, identify net cash inflow or outflow
  • Determine if you have the financial resources or line of credit available to handle the anticipated volume of work
  • If additional credit is needed, a cash flow statement will show when company can pay
  • This eliminates those surprise last minute requests for increases in the line of credit that make lenders nervous
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How does doing all this help?
  • Provides you with a forecasting tools
  • Gives you credibility with you banker and your bonding company
  • Professionalizes your approach to business
  • Forces you to focus on the cost of doing business, and makes you more selective
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Forecasting Tips
  • Prepare cash forecasts for a weekly and bi-monthly period.  This provides adequate time to adjust planned receipts and expenditures, or seek alternative financing
  • Use an accounting system that provides timely, current information to be used in forecasting


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Forecasting Tips
  • Make everyone accountable for cash!
    • Estimating, purchasing, foreman
    • Everyone must provide input, and recognize how their actions impact cash flow
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Utilizing Projections as a Management Tool
  • Cash flow projections answer the questions:
    • Do we need to increase our line of credit?
    • What if we negotiated extended payment terms from key vendors?
    • Can we afford to take the early payment discount form our vendors?
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Cash Management: Using vendor discounts to maximize your rate of return
  • Should you take a vendor’s discount?
    • It depends
    • If your company’s funds are in a non-interest bearing account, then you should always take them when funds are available
    • When funds would otherwise be earning interest, or when the funds would need to be borrowed, we can use a simple formula to decide.
    • Borrow to take advantage of cash discounts!?
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The formula
  • ((% Cash Discount)/(Date for net payment-Date for discount pay))x365 days
  • The computed annual rate can be compared to the interest rate that could be earned if the funds were left in an interest-bearing account, or the interest rate that would have to be paid on borrowed funds
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Example
  • A typical discount:  2% discount if paid within 10 days, otherwise pay the full amount in 30 days.
  • ((.02)/(30-10))x365=.365, or 36.5%
  • Therefore this equates to an annual rate of 36.5%.
  • Unless your company can earn an interest rate of this elsewhere, TAKE THE DISCOUNT
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Cash Flash!
  • We always have a tough time collecting from our customers in a timely fashion.
  • What if you offered a discount for payment in ten days?
    • Benefits
    • How would you go about determining?
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Improving your cash flow
  • Best way to insure good cash flow … don’t do work with those who don’t pay on time, or be sure to get paid a premium for being the bank
    • Cost of capital change orders
    • Pre-qualify your customers and their clients!
      • How?
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Improving your cash flow
  • Communication up-front
    • Make sure that you include your payment terms in your proposal as part of your standard assumptions
    • Better yet, include your proposed cash flow requirements for the project as part of your proposal
    • Once you have the job, formally submit your cash flow REQUIREMENTS in order to meet the planned project schedule
    • Communicate changes in cash flow projection caused by project changes monthly
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Improving your cash flow
  • Stop dropping the ball!
    • How many, other than me will admit that we occasionally are late in getting our billing in by whatever date the G.C. requests
    • When this happens what are the consequences?
    • Don’t ever just submit your monthly billing … get out there and sell it every month!
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Improving your cash flow
  • Offer deals
    • Penalties
      • Cost of capital changes
      • Increase bid price (then offer discount)
    • Credits
      • Discounts for early pay


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Improving your cash flow
  • When they’re late it’s business, get to it immediately!
    • Polite, firm, no nonsense
    • If the person you’re talking to can’t tell you when to expect payment ask to to speak to someone who can
    • Request a specific date when your money can be picked up
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Negotiating Tips for Improving Cash Flow
  • Negotiate reduced retainage
    • At least as good as the G.C.’s terms
  • Eliminate belt & suspenders approach
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Negotiating Tips for Improving Cash Flow
  • Use reasonable front-end loading techniques
    • Remember, front-end loading has the consequence of producing negative cash flow at the end of the job
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Negotiating Tips for Improving Cash Flow
  • Coordinate billings with estimating and purchasing to match cost and purchase commitments on the job with billings
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Negotiating Tips for Improving Cash Flow
  • If progress billings are based on costs incurred, considering ending the month a few days early, or estimate the billings through the end of the month
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Negotiating Tips for Improving Cash Flow
  • Familiarize project managers with the requirements of the contract so that contract change orders will be recognized and billed
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Negotiating Tips for Improving Cash Flow
  • Create a project manager incentive program that rewards collection of old receivables, and punishes failure to collect final payment
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Methods to Improve Project Cash Flow
  • Work efficiently
    • Performing better than your budget obviously costs you less cash, plus you get the added benefit of being more profitable
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Methods to Improve Project Cash Flow
  • Submit pay applications on time
    • Can you afford losing a month’s worth of cash?
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Methods to Improve Project Cash Flow
  • Schedule major material deliveries at the end of the pay periods
    • Minimizes time between when you pay the vendor and when you get paid
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Methods to Improve Project Cash Flow
  • Request a mobilization payment
    • GCs understand this … it’s the game they play
    • Become much more aggressive about getting compensated for your planning & mobilization
    • Ask yourself, is it free to me, if not, then charge!
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Methods to Improve Project Cash Flow
  • Negotiate lower retainage, shorter payment lag, more frequent billing, and payment up front
    • Eliminate the “it can’t be done here syndrome in your own mind!
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Methods to Improve Project Cash Flow
  • Make repeated requests for late payments
    • Be professionally persistent by phone, by mail, and in person
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Methods to Improve Project Cash Flow
  • Join forces with other creditors/contractors
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Methods to Improve Project Cash Flow
  • Notify the GC that you will stop work until you are paid, and mean it!
    • Use your contract as a management tool
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Methods to Improve Project Cash Flow
  • Protect your lien rights by actually filing them!
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The Bottom Line…
  • To manage your company professionally, you MUST …
    • Forecast, forecast, forecast
    • Continuously implement strategies designed to maximize cash flow
  • … so don’t delay, start today!